Predictability: The Missing Variable in Public Relations

نویسندگان

چکیده

This study offers an initial and exploratory examination of the role that variable predictability plays in crisis management. Leveraging situational communication theory, it employed two separate but inter-related experiments. They examined how manipulations level impacted a number crucial variables important for response. The findings strongly indicate when is framed as having been predictable, results host negative consequences involved organizations complicates recovery process. When unpredictable, positive benefits involved. provides justification future research exploring during crisis.

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ژورنال

عنوان ژورنال: Romanian Journal of Communication and Public Relations

سال: 2023

ISSN: ['2344-5440', '1454-8100']

DOI: https://doi.org/10.21018/rjcpr.2023.1.353